Revenue Management: A Path to Increased Profits, Second Edition - Softcover

Huefner, Ronald

 
9781631570933: Revenue Management: A Path to Increased Profits, Second Edition
Softcover
ISBN 10: 1631570935 ISBN 13: 9781631570933
Verlag: Business Expert Press, 2015

Inhaltsangabe

This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints.

While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations.

The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.

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Über die Autorin bzw. den Autor

Ronald Huefner, Professor Emeritus, State University of New York at Buffalo, USA.

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Verlag
Business Expert Press
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1631570935
ISBN 13 
9781631570933
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
190
Kontakt zum Hersteller
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
Niederlande