Verwandte Artikel zu Store Design and Visual Merchandising, Second Edition:...
Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition - Softcover
Inhaltsangabe
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the "Store Design Cookbook," full of ready-to-serve recipes for your own store design and visual merchandising process.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Claus Ebster, Associate professor of marketing and business administration, University of Vienna President of Market Mentor, Austria.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 28,48
Gratis für den Versand innerhalb von/der Deutschland
Versandziele, Kosten & DauerWeitere beliebte Ausgaben desselben Titels
Suchergebnisse für Store Design and Visual Merchandising, Second Edition:...
Foto des Verkäufers
Store Design and Visual Merchandising, Second Edition
Print-on-DemandAnbieter: moluna, Greven, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. This second edition offers a var. Bestandsnummer des Verkäufers 448187461
Anzahl: Mehr als 20 verfügbar
Foto des Verkäufers
Store Design and Visual Merchandising
Anbieter: Rarewaves.com UK, London, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
Paperback. Zustand: New. Second Edition. In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis á vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming. Bestandsnummer des Verkäufers LU-9781631571121
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Store Design and Visual Merchandising, Second Edition: Creating Store Space That Encourages Buying
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. In. Bestandsnummer des Verkäufers ria9781631571121_new
Anzahl: Mehr als 20 verfügbar
Foto des Verkäufers
Store Design and Visual Merchandising, Second Edition : Store Design and Visual Merchandising, Second Edition
Print-on-DemandAnbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the 'Store Design Cookbook,' full ofready-to-serve recipes for your own store design and visual merchandising process. Bestandsnummer des Verkäufers 9781631571121
Anzahl: 1 verfügbar
Foto des Verkäufers
Store Design and Visual Merchandising
Anbieter: Rarewaves USA, OSWEGO, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. Second Edition. In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis á vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming. Bestandsnummer des Verkäufers LU-9781631571121
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Store Design and Visual Merchandising
Print-on-DemandAnbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bestandsnummer des Verkäufers L0-9781631571121
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Store Design and Visual Merchandising, Second Edition: Creating Store Space That Encourages Buying
Anbieter: California Books, Miami, FL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Bestandsnummer des Verkäufers I-9781631571121
Anzahl: Mehr als 20 verfügbar
Foto des Verkäufers
Store Design and Visual Merchandising
Anbieter: Rarewaves USA United, OSWEGO, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. Second Edition. In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis á vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming. Bestandsnummer des Verkäufers LU-9781631571121
Anzahl: Mehr als 20 verfügbar
Foto des Verkäufers
Store Design and Visual Merchandising, Second Edition: Creating Store Space That Encourages Buying (Paperback or Softback)
Verlag:
Business Expert Press 5/3/2015, 2015
ISBN 10: 1631571125
ISBN 13: 9781631571121
Neu
Paperback or Softback
Anbieter: BargainBookStores, Grand Rapids, MI, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback or Softback. Zustand: New. Store Design and Visual Merchandising, Second Edition: Creating Store Space That Encourages Buying 0.7. Book. Bestandsnummer des Verkäufers BBS-9781631571121
Anzahl: 5 verfügbar
Foto des Verkäufers
Store Design and Visual Merchandising
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. Second Edition. In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis á vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming. Bestandsnummer des Verkäufers LU-9781631571121
Anzahl: Mehr als 20 verfügbar