The New Era of the CCO: The Essential Role of Communication in a Volatile World - Softcover

Softcover

ISBN 10: 163157535X ISBN 13: 9781631575358

Verlag: Business Expert Press, 2018

Inhaltsangabe

The role of the chief communication officer (CCO) in today's enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise-company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal and external communication, with creating and implementing communication strategies that help mold enterprise mission, vision, value, and character, and with building enterprise reputation through stakeholder engagement. As a part of the "C-Suite," the CCO must understand not only the psychology and sociology of the business, but also the role that she has in informing the C-Suite and the chief executive officer what internal and external stakeholders are thinking and how this may affect corporate image in terms of credibility, confidence, trust, relationship, and reputation. In short, the new CCO must understand both the science and the art of communication and apply that knowledge to advancing her enterprise's goals and objectives through a faster and ever-larger-reaching set of media.

Über diesen Titel

Über die Autorin bzw. den Autor

Roger Bolton is president of the Arthur W. Page Society, a former CCO at Aetna Inc., and U.S. Department of the Treasury, and a former Chair of the Arthur W. Page Society.

Details zur Ausgabe

• Verlag: Business Expert Press
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 163157535X
• ISBN 13: 9781631575358
• Einband: Taschenbuch
• Anzahl der Seiten: 202
• Herausgeber: Bolton Roger, Stacks Don W., Mizrachi Eliot
• Kontakt zum Hersteller: Mare Nostrum Group B.V.; gpsr@mare-nostrum.co.uk; ; Doelen 72; Breda; 4831 GR; Niederlande