Data-Based Decision Making and Digital Transformation: Nine Laws for Success (Information Systems Collection) - Softcover

Power, Daniel J.; Heavin, Ciara

Softcover

ISBN 10: 1631576585 ISBN 13: 9781631576584

Verlag: Business Expert Press, 2018

Über diesen Titel

Reseña del editor

Analysing data is now a core decision support task to many businesses as they try to derive value from multiple, diverse data sources. The digitization of business activities has led to an explosive growth in data. “Big Data” has increased the need for business analytics. This major change has increased managers’ need to understand the possibilities of these technologies and their application in a variety of areas including financial services, manufacturing, retail, pharmaceuticals, healthcare and government. This book is targeted to busy managers and MBA students who want to grasp the basics of data analytics and business intelligence.

Biografía del autor

Dr. Daniel J. Power is professor of information systems at the College of Business Administration, University of Northern Iowa, Cedar Falls, Iowa. He has published more than 80 articles/chapters/papers, and five books. Power was the founding chair of the Association for Information Systems interest group on decision support and analytics (SIG DSA). From his vantage point as editor of DSSResources.COM and Decision Support (DSS) News, a bi-weekly e-newsletter, he tracks a broad range of contemporary analytics and decision support topics.

Details zur Ausgabe

• Verlag: Business Expert Press
• Erscheinungsdatum: 2018
• ISBN 10: 1631576585
• ISBN 13: 9781631576584
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 108