A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation - Softcover

Michaelson, David; Stacks, Don W.

Softcover

ISBN 10: 1631577611 ISBN 13: 9781631577611

Verlag: Business Expert Press, 2017

Inhaltsangabe

Public relations has evolved from a supporting role into a strategic driver of organizational success. Today's PR professionals are expected not just to communicate-but to prove impact. This fully updated third edition equips you with the tools to do exactly that. Blending theory with real-world application, this book delivers a practical, best-practices approach to public relations research, measurement, and evaluation. You'll learn how to select the right methods, apply them rigorously, and generate meaningful data that clearly demonstrates the effectiveness of your campaigns. Designed for working professionals and advanced students alike, this edition places a strong emphasis on accountability and outcomes-including how PR contributes to organizational goals, supports return on investment (ROI), and leverages standardized metrics in an increasingly digital and social media-driven landscape. Whether you're refining your measurement strategy or building one from the ground up, this book provides a clear, evidence-based framework for making smarter decisions-and proving the value of your work.

Über diesen Titel

Über die Autorin bzw. den Autor

David Michaelson, PhD, has over 36 years' experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations. He received his PhD in anthropology from the New School for Social Research.

Details zur Ausgabe

• Verlag: Business Expert Press
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 1631577611
• ISBN 13: 9781631577611
• Einband: Taschenbuch
• Auflage: 3
• Anzahl der Seiten: 308
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland