Conducting Survey Research: A Practical Guide (Quantitative Approaches to Decision Making Collection) - Softcover

Fogli, John; Herkenhoff, Linda

Softcover

ISBN 10: 1631579215 ISBN 13: 9781631579219

Verlag: Business Expert Press, 2018

Inhaltsangabe

Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique how to guide on creating a survey. Throughout its seven chapters, the text enables readers to build relevant, unbiased, and purposeful survey questions. The text highlights common mistakes in survey research (e.g., using the appropriate sample size and survey administration mode), and demonstrates how to interpret survey data and report findings. While numerous online survey platforms exist, the text reviews features of some of the most popular ones to help readers decide which best meet their needs. The world of survey research is extensive. While this text offers a great introduction to the survey research world, it only covers the tip of the iceberg. For those interested in delving deeper into the topic, JAF Associates offers onsite, on-demand, instructor-led, and self-paced learning modules covering the content of this text, and more.

Über diesen Titel

Über die Autorin bzw. den Autor

John Fogli, Founder and President of Sentenium, Inc., California, USA.

Details zur Ausgabe

• Verlag: Business Expert Press
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 1631579215
• ISBN 13: 9781631579219
• Einband: Taschenbuch
• Anzahl der Seiten: 200
• Kontakt zum Hersteller: Mare Nostrum Group B.V.; gpsr@mare-nostrum.co.uk; ; Doelen 72; Breda; 4831 GR; Niederlande