Effective Strategic Management: From Analysis to Implementation - Softcover

Kipley, Daniel; Jewe, Ronald

Softcover

ISBN 10: 1631890433 ISBN 13: 9781631890437

Verlag: UNIV READERS, 2014

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Reseña del editor

Effective Strategic Management: From Analysis to Implementation gives readers a firm foundation in the theories and concepts of strategic management, along with multiple analysis matrices.

The book is organized into two main sections dealing with strategic analysis and strategic formulation and includes an introduction to Ansoffian Strategy and the OSPP computer model. Specific topics include internal and external environment analysis; functional, business-level, and corporate strategies; the BCG Growth Share Matrix, the GE/McKinsey Matrix, the QSPM and Grand Strategies Matrices; and organizational culture, change management, and leadership.

The text concludes with case studies, giving readers the opportunity to see how target theories and concepts are applied in the real world. Students learn how to write and analyze case studies, conduct internal and external analysis, formulation, implementation, and evaluation and control.

Each chapter includes questions that can be used for in-class discussion or writing assignments. Chapter summaries reinforce important ideas and aid retention. The book also includes all strategic analysis tools, with clear, concise explanations of their use and applicability.

Effective Strategic Management can be used in undergraduate and graduate level strategic management capstone courses, and classes on leadership and organizational studies.

Daniel Kipley holds a D.B.A. in strategic management from Alliant International University in San Diego, California. Dr. Kipley is an associate professor at Azusa Pacific University, where he has been nominated for the university's Distinguished Research Professor award. He is the author of numerous articles and books on strategic and corporate management, and has written extensively on Ansoffian theories. Dr. Kipley is a regular presenter at regional, national, and international conferences including the Annual Paris Conference on Business and Social Sciences and the Global Conference on Business and Economics in Manchester, UK.

Ronald Jewe holds a Ph.D. in organizational leadership from Regent University and an M.B.A. from Arizona State University as well as a M.Div. from Biola University. He is currently a professor and the Undergraduate Chair in the School of Business and Management at Azusa Pacific University. He teaches undergraduate and graduate management, leadership and business ethics courses.

Details zur Ausgabe

• Verlag: UNIV READERS
• Erscheinungsdatum: 2014
• ISBN 10: 1631890433
• ISBN 13: 9781631890437
• Einband: Tapa blanda
• Sprache: Englisch
• Auflage: 1
• Anzahl der Seiten: 242