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The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share - Hardcover

Gingiss, Dan

 
9781631954597: The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
Hardcover
ISBN 10: 1631954598 ISBN 13: 9781631954597
Verlag: Morgan James Publishing, 2021

Inhaltsangabe

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?

The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company’s best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.

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Über die Autorin bzw. den Autor

Dan Gingiss is an international keynote speaker and customer experience coach who teaches audiences and corporations that a remarkable customer experience can be their best sales and marketing strategy. He spent 20 years in Corporate America delighting customers while holding leadership positions at three Fortune 300 companies – McDonald’s, Discover and Humana. Dan is the author of Winning at Social Customer Care, a host of the Experience This! Show podcast, and a regular contributor to Forbes. He earned a B.A. in psychology and communications from the University of Pennsylvania and an M.B.A. in marketing from the Kellogg School of Management at Northwestern University. He currently resides in Buffalo Grove, IL.

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Verlag
Morgan James Publishing
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1631954598
ISBN 13 
9781631954597
Einband
Gebundene Ausgabe
Anzahl der Seiten
212
Kontakt zum Hersteller
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Verantwortliche Person
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