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The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society - Softcover

Aaker, David

 
9781631959882: The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
Softcover
ISBN 10: 1631959883 ISBN 13: 9781631959882
Verlag: Morgan James Publishing, 2022

Inhaltsangabe

Today’s firms need a social effort that is serious and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: 

  • Create a purpose and culture that nurtures social and environmental efforts
  • Create signature programs to carry that message
  • Build strong signature brands in part with five branding “Must Dos”
  • Use the signature brands to advance a business to get their endorsement and access to their resources

The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. 

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Über die Autorin bzw. den Autor

Hailed the “Father of Modern Branding,” David Aaker is Vice Chairman of Prophet—a consultancy that helps clients unlock uncommon growth in the face of disruption—and the creator of the Aaker Model™. Aaker has written eighteen books that address elements of branding and innovation in business, providing essential resources such as Aaker on Branding, Building Strong Brands, and Creating Signature Stories. Outside of his published works, Aaker’s writing can be found on Prophet’s blog, where he shares timely business topics with thousands of readers. He currently resides near San Francisco, California.

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Verlag
Morgan James Publishing
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1631959883
ISBN 13 
9781631959882
Einband
Taschenbuch
Anzahl der Seiten
260
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

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