Verwandte Artikel zu Marketing: An Introduction

Marketing: An Introduction - Hardcover

 
9781632407740: Marketing: An Introduction
Hardcover
ISBN 10: 1632407744 ISBN 13: 9781632407740
Verlag: CLANRYE INTERNATIONAL, 2019

Inhaltsangabe

This textbook attempts to understand the multiple branches that fall under the discipline of marketing and how such concepts have practical applications. Marketing is analysing consumer perception to set and meet organizational objectives. There are four primary aspects of any marketing strategy - product, place, price and promotion. Marketing comprises the development of campaigns that target customer needs and their conception of 'quality'. The chapters in this book are compiled to enable the readers to develop a comprehensive understanding of the subject and to gain insights into the some of its unexplored aspects. Easy to comprehend language and extensive use of examples makes this book is an ideal reference text for a broad spectrum of readers.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
CLANRYE INTERNATIONAL
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1632407744
ISBN 13 
9781632407740
Einband
Gebundene Ausgabe
Anzahl der Seiten
204
Herausgeber
Gupta Ankur
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland