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Why Customers Leave (and How to Win Them Back): (24 Reasons People are Leaving You for Competitors, and How to Win Them Back*) - Hardcover
Inhaltsangabe
In WHY CUSTOMERS LEAVE, popular customer experience and marketing speaker, David Avrin, makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customers' mindsets and expectations, illustrates the myriad ways that companies inadvertently drive customers and prospects into the arms of their competitors and offers a multitude of creative strategies and tactics to attract and retain new customers. In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: "We have become a world of impatient, intolerant and demanding customers and we move on quickly if inconvenienced in any way. Don't blame the millennials! We have seen the enemy and it is all of us."
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Über die Autorin bzw. den Autor
David Avrin has become one of the most popular speakers on customer experience and marketing in the world today. In recent years, David has presented for enthusiastic organisations and audiences in 22 countries on 6 continents including Singapore, Bangkok, Melbourne, Buenos Aires, Manila, Rotterdam, Bangalore, Sydney, London, Barcelona, Monte Carlo, Johannesburg and Dubai.
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Why Customers Leave (and How to Win Them Back): (24 Reasons People are Leaving You for Competitors, and How to Win Them Back*)
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