The Science of Customer Connections: Manage Your Message to Grow Your Business - Softcover

Karrh, Jim (Jim Karrh)

Softcover

ISBN 10: 163265153X ISBN 13: 9781632651532

Verlag: Career Press, 2019

Inhaltsangabe

Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.

The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.

With clear language and a sense of humor, Karrh guides readers step by step to create:

• A message that is memorable, interesting to buyers, and built to share
• A growing set of messengers who include your story in their everyday conversations
• Management habits that build consistency and scale

Readers will be equipped to engage customers and employees, build trustworthiness, and grow profitably—without necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement.

Inspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organizations.

Über diesen Titel

Über die Autorinnen und Autoren

Jim Karrh, PhD uses his expertise in marketing communications and buyer behavior to help thousands of professionals talk about their businesses more effectively. He has received national and international awards as a researcher, corporate marketing leader, teacher, and columnist. He is also a professional speaker, consultant, and host of The Manage Your Message Podcast. He lives with his wife and children in Little Rock, Arkansas.

Jim Karrh, PhD an award-winning columnist, contributor to the American Marketing Association’s Executive Circle blog, and host of the Manage Your Message podcast. He earned his MBA from Duke University’s Fuqua School of Business, where he was named a Fuqua Scholar. He lives with his wife Alison and their three sons in Little Rock, Arkansas.

Details zur Ausgabe

• Verlag: Career Press
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 163265153X
• ISBN 13: 9781632651532
• Einband: Taschenbuch
• Anzahl der Seiten: 224
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GS1 Slovakia; https://www.gs1sk.org; ; Nantersk� 23; Žilina; 010 08; Slowakei