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Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content - Softcover

Covey, Wendy

 
9781632992857: Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content
Softcover
ISBN 10: 163299285X ISBN 13: 9781632992857
Verlag: River Grove Books, 2020

Inhaltsangabe

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

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Verlag
River Grove Books
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
163299285X
ISBN 13 
9781632992857
Einband
Taschenbuch
Anzahl der Seiten
248
Kontakt zum Hersteller
Manufactured by Amazon on behalf of the author
https://www.amazon.de/hz/contact-us

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Luxemburg