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HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) - Softcover

Review, Harvard Business

 
9781633694286: HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)
Softcover
ISBN 10: 1633694283 ISBN 13: 9781633694286
Verlag: Harvard Business Review Press, 2018

Inhaltsangabe

Don't let a fear of numbers hold you back.

Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?

Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.

You'll learn how to:

  • Identify the metrics you need to measure
  • Run experiments and A/B tests
  • Ask the right questions of your data experts
  • Understand statistical terms and concepts
  • Create effective charts and visualizations
  • Avoid common mistakes

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Über die Autorin bzw. den Autor

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Author social media/website info: hbr.org; @HarvardBiz; linkedin.com/company/harvard-business-review; facebook.com/harvardbusinessreview; youtube.com/user/harvardbusinessreview

Von der hinteren Coverseite

Don't let a fear of numbers hold you back. Whether you're working with data experts or running your own tests, you'll find answers in the H BR Guide to Data Analytics Basics for Managers . This book describes a three-step process to get the information you need, study the data, and communicate your findings to others.

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Verlag
Harvard Business Review Press
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1633694283
ISBN 13 
9781633694286
Einband
Taschenbuch
Anzahl der Seiten
256
Kontakt zum Hersteller
Van Ditmar Boeken, VDB Sales
sales@vanditmar.nl

Hondiuslaan 44
Utrecht
3528 AB
Niederlande