Traversing the Traction Gap: Developing a Market-first Mindset to Engineer Your Go-to-market Success - Hardcover

Cleveland, Bruce; Partners, Wildcat Venture

Hardcover

ISBN 10: 1635765730 ISBN 13: 9781635765731

Verlag: RADIUS BOOK GROUP, 2019

Inhaltsangabe

Traction. Startups Need It. Learn How To Get It.Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor “market engineering” skills.Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed.The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed.

Über diesen Titel

Über die Autorinnen und Autoren

Bruce Cleveland, Founding Partner at Wildcat Venture Partners, focuses on investments in startups developing software solutions that enable digital transformation across business, government, and education markets. Bruce was the first investor and a board member of Marketo, which held an IPO in 2013 and was acquired by Vista Equity Partners in 2016 for $1.8 billion. Bruce held senior executive roles in engineering, product management and product marketing at Apple, AT&T, Oracle and Siebel Systems. Bruce enjoys the challenge of creating new companies and navigating new markets. He is committed to sharing his knowledge and experience through the Traction Gap Framework(TM), which helps entrepreneurs navigate the critical go-to-market period.

Founded in 2015, Wildcat Venture Partners invests in early stage technology companies. The Wildcat team brings decades of entrepreneurial experience, venture experience, and deep domain expertise to help startups effectively navigate through the Traction Gap.

Details zur Ausgabe

• Verlag: RADIUS BOOK GROUP
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 1635765730
• ISBN 13: 9781635765731
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 288
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar