Models, Theory, and Methods (Legend in Marketing) - Softcover

Monroe, Kent B; Publishers, Vibrant

Softcover

ISBN 10: 1636513549 ISBN 13: 9781636513546

Verlag: Vibrant Publishers, 2024

Inhaltsangabe

Research in Models, Theory, and Methods by Kent B. Monroe takes readers on a deep dive into the analytical frameworks and methodologies that have shaped modern pricing strategies. This volume in the Legend in Marketing series highlights Monroe's innovative approach to integrating theoretical models with practical applications, offering a fresh perspective on consumer behavior and price optimization.
From understanding the psychological dynamics of pricing to leveraging data-driven methodologies for better decision-making, Monroe presents a comprehensive toolkit for scholars and practitioners alike. Through carefully selected studies and original contributions, this book bridges the gap between theory and practice, helping readers navigate the complexities of price setting in an ever-changing market landscape.
Whether you are a marketing professional, academic researcher, or student eager to explore advanced marketing theories, this book provides the insights needed to excel in the field. Packed with groundbreaking ideas and timeless concepts, Research in Models, Theory, and Methods is an essential read for those aiming to stay ahead in the competitive world of marketing."

Über diesen Titel

Über die Autorinnen und Autoren

Kent B. Monroe is the J.M. Jones Distinguished Professor of Marketing Emeritus,University of Illinois at Urbana-Champaign, USA, and Distinguished Visiting Scholar,University of Richmond, Virginia, USA.Professor Monroe has pioneered research on the information value of price. He hasauthored Pricing: Making Profitable Decisions, 3rd ed. (2003; Chinese edition 2005).He has presented papers before various international associations in Asia, Europe, andNorth America. His research has been published in the Journal of Marketing Research,Journal of Consumer Research, Journal of Marketing, Management Science, Journal of theAcademy of Marketing Science, Journal of Retailing, and other journals. He chaired theAmerican Marketing Association's Development of Marketing Thought Task Force(1984-88) and was the editor of the Journal of Consumer Research (1991-93). He isa Fellow of the Decision Sciences Institute and of the Association for Consumer Research.He served as the first editor of Pricing Practice and Strategy (1993-2003).Among his many awards and recognitions are "Pricer of the Year" by the PricingInstitute (April 1999); recognition for contributions to behavioral pricing research bythe Pricing Center, Fordham University (October 2000); Marketing Pioneer Awardfor lifetime contributions to the development of pricing theory in marketing (April2002); the American Marketing Association/Irwin/McGraw-Hill Distinguished MarketingEducator Award (February 2005); and the Converse award for contributions tomarketing knowledge (April 2008).He has conducted executive training programs for business firms, non-profitorganizations, and universities in North and South America, Europe, Asia, Australia,and Africa. He regularly conducts a pricing certification workshop for the ProfessionalPricing Society in the United States.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Details zur Ausgabe

• Verlag: Vibrant Publishers
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 1636513549
• ISBN 13: 9781636513546
• Einband: Tapa blanda
• Anzahl der Seiten: 310
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar