Consumer Behavior: Information Processing and Decision Making (Legend in Marketing, Band 87) - Softcover

Malhotra, Naresh K.; Publishers, Vibrant

Softcover

ISBN 10: 1636514251 ISBN 13: 9781636514253

Verlag: Vibrant Publishers, 2025

Inhaltsangabe

Unravel the Psychology Behind Consumer Choices!

Consumer Behavior: Information Processing and Decision Making by Naresh Malhotra provides a deep dive into the cognitive processes that drive consumer decisions. This essential volume in the Legend in Marketing series examines how individuals gather, evaluate, and act on information, influencing their purchasing behavior.

Covering topics such as perception, attention, memory, learning, and attitude formation, this book offers groundbreaking insights into how consumers process marketing messages and make buying decisions. Malhotra’s influential research, coupled with expert commentaries, provides both theoretical foundations and practical applications, making it a must-read for marketers, researchers, and business professionals.

Whether you want to enhance marketing strategies, improve customer engagement, or refine advertising approaches, this book equips you with the tools to decode consumer psychology and predict decision-making patterns.

📘 Explore the science behind purchasing behavior—order your copy today!

Über diesen Titel

Über die Autorin bzw. den Autor

Dr. Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA. He is Chairman of the Emerging Markets Conference Board the Lead Program Co-Chair of the annual conferences organized by the Board. He has published more than 140 papers in major refereed journals. In addition, he has also published numerous refereed articles in the proceedings of major conferences. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards.

Details zur Ausgabe

• Verlag: Vibrant Publishers
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 1636514251
• ISBN 13: 9781636514253
• Einband: Taschenbuch
• Anzahl der Seiten: 338
• Kontakt zum Hersteller: Manufactured by Amazon on behalf of the author; https://www.amazon.de/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxemburg