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Modern Advertising Essentials You Always Wanted to Know: Learn Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success ... Advertising (Self-Learning Management Series) - Hardcover

Buch 47 von 75: Self-Learning Management Series

Isa, Maria; Publishers, Vibrant

 
9781636514871: Modern Advertising Essentials You Always Wanted to Know: Learn Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success ... Advertising (Self-Learning Management Series)

Inhaltsangabe

Learn Modern Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success Strategies. The advertising playbook for brands that refuse to be ignored


Whether developing your first campaign or optimizing high-profile marketing initiatives, Modern Advertising Essentials You Always Wanted to Know provides actionable solutions to help you engage with your audience. It equips you to learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars. It is an easy-to-use resource on the art and science of modern advertising for leaders and professionals.

This book offers:
  • Guidance on optimizing your campaign’s performance
  • Real-world knowledge to create impactful advertising
  • Insights into digital, social media, and influencer marketing tactics
  • Understanding of strategic advertising models

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Über die Autorin bzw. den Autor

Maria Isa has a rare talent for understanding brands. As a deeply informed, results-driven marketing strategist for some of the world's most recognized companies, such as Unilever, Nestlé, Colgate-Palmolive, and Mondel¿z, she has contributed to campaigns that have impacted how millions interact with household names.

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9781636514857: Modern Advertising Essentials You Always Wanted to Know: Learn Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success ... Advertising (Self-Learning Management Series)

Vorgestellte Ausgabe

ISBN 10:  1636514855 ISBN 13:  9781636514857
Verlag: Vibrant Publishers, 2025
Softcover