The Digital Marketing Landscape: Creating a Synergistic Consumer Experience - Softcover

Rogers, Jessica

 
9781637420348: The Digital Marketing Landscape: Creating a Synergistic Consumer Experience
Softcover
ISBN 10: 163742034X ISBN 13: 9781637420348
Verlag: Business Expert Press, 2021

Inhaltsangabe

The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative.

This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit.

The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.

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Über die Autorin bzw. den Autor

Dr. Jessica Rogers holds a BS in business administration and marketing, an MS in marketing, and a PhD in business administration with a specialization in marketing. Her research centers on organic social media marketing engagement, brand loyalty, and Gen X females.

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Verlag
Business Expert Press
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
163742034X
ISBN 13 
9781637420348
Einband
Tapa blanda
Anzahl der Seiten
102
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781637423837: Digital Marketing Landscape: Creating a Synergistic Consumer Experience

Vorgestellte Ausgabe

ISBN 10:  1637423837 ISBN 13:  9781637423837
Verlag: Business Expert Press, 2021
Hardcover