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Public Relations Ethics: How To Practice PR Without Losing Your Soul - Hardcover

Martin, Dick; Wright, Donald K.

 
9781637423714: Public Relations Ethics: How To Practice PR Without Losing Your Soul
Hardcover
ISBN 10: 1637423713 ISBN 13: 9781637423714
Verlag: Business Expert Press, 2015

Inhaltsangabe

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at http: //Updates.PRethics.com

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Verlag
Business Expert Press
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1637423713
ISBN 13 
9781637423714
Einband
Gebundene Ausgabe
Anzahl der Seiten
262
Kontakt zum Hersteller
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Verantwortliche Person
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