The Next Cmo: A Guide to Operational Marketing Excellence - Hardcover

Mahoney, Peter; Todaro, Scott; Faulkner, Dan

 
9781665711388: The Next Cmo: A Guide to Operational Marketing Excellence
Hardcover
ISBN 10: 1665711388 ISBN 13: 9781665711388
Verlag: Archway Publishing, 2021

Inhaltsangabe

The role of the Chief Marketing Officer has never been more complex-or more critical. As the marketing profession rapidly evolves, today's CMOs and tomorrow's marketing leaders are expected to balance visionary strategy with precise operational execution.

The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on decades of experience leading marketing teams at startups and multi-billion-dollar companies, authors Peter Mahoney, Scott Todaro, and Dan Faulkner present a comprehensive playbook for modern marketing leadership.

This guide provides a best practices approach to forming clear marketing goals, developing strategic plans, building impactful campaigns, optimizing budgets, and measuring real marketing ROI. It includes practical models, proven frameworks, and ready-to-use templates that help you structure an efficient, results-driven marketing strategy tailored to your organization's needs.

Whether you're a seasoned CMO or an aspiring marketing leader, The Next CMO offers actionable insights to help you:

Establish goals aligned with your business objectives Create scalable, strategy-based marketing plans Craft campaigns that drive measurable impact Optimize your budget for efficiency and effectiveness Demonstrate marketing's contribution to business growth

In today's data-driven, fast-moving marketing landscape, operational excellence is no longer optional-it's the foundation for success. This book is your essential guide to becoming a high-performing marketing leader and driving long-term value for your business.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Archway Publishing
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1665711388
ISBN 13 
9781665711388
Einband
Gebundene Ausgabe
Anzahl der Seiten
254
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781665711395: The Next CMO: A Guide to Operational Marketing Excellence

Vorgestellte Ausgabe

ISBN 10:  1665711396 ISBN 13:  9781665711395
Verlag: Archway Publishing, 2021
Softcover