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Customer Experience (CX) Engineering in Aerospace and Defense: : Delivering Winning Value Propositions in a 'New-Game' Landscape - Softcover

Phillips, Lynn; Hughes, Mel; Sloane, Stanton

 
9781665754903: Customer Experience (CX) Engineering in Aerospace and Defense: : Delivering Winning Value Propositions in a 'New-Game' Landscape
Softcover
ISBN 10: 1665754907 ISBN 13: 9781665754903
Verlag: Archway Publishing, 2024

Inhaltsangabe

The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher. They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.

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Verlag
Archway Publishing
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1665754907
ISBN 13 
9781665754903
Einband
Taschenbuch
Anzahl der Seiten
242
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland