Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 1 - Hardcover

 
9781668432884: Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 1
Hardcover
ISBN 10: 1668432889 ISBN 13: 9781668432884
Verlag: Business Science Reference, 2020

Inhaltsangabe

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region.

The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Business Science Reference
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
1668432889
ISBN 13 
9781668432884
Einband
Gebundene Ausgabe
Anzahl der Seiten
500
Herausgeber
Almunawar Mohammad Nabil, Anshari Ali Muhammad, Ariff Lim Syamimi
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781799849841: Handbook of Research on Innovation and Development of E-commerce and E-business in Asean

Vorgestellte Ausgabe

ISBN 10:  1799849848 ISBN 13:  9781799849841
Verlag: Business Science Reference, 2020
Hardcover