Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 2 - Hardcover

 
9781668432891: Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 2
Hardcover
ISBN 10: 1668432897 ISBN 13: 9781668432891
Verlag: Business Science Reference, 2020

Inhaltsangabe

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region.

The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers

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Verlag
Business Science Reference
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
1668432897
ISBN 13 
9781668432891
Einband
Gebundene Ausgabe
Anzahl der Seiten
540
Herausgeber
Almunawar Mohammad Nabil, Anshari Ali Muhammad, Ariff Lim Syamimi
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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