Developing Relationships, Personalization, and Data Herald in Marketing 5.0 - Softcover

Softcover

ISBN 10: 1668444976 ISBN 13: 9781668444979

Verlag: IGI Global, 2022

Inhaltsangabe

"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--

Über diesen Titel

Über die Autorinnen und Autoren

Jasmine Kaur is currently working as Associate Professor in Chitkara Business School, Chitkara University, Punjab and holds a degree in management and commerce. She is specialist in the field of management with keen interest in accounting and finance. She earned her doctorate in Business management from Punjabi university, Patiala (Punjab). She has also cleared University Grants Commission-National Eligibility Test for lectureship in management and tends to pursue the same in commerce. She has contributed her Approx. 10 years in teaching and Administration.

Priya Jindal is currently working as an Associate Professor at Chitkara Business School, Chitkara University, Punjab, India and holds a master degree in commerce and economics. She earned her doctorate in management. She has contributed more than 16 years in teaching. She supervised four Ph.D. research scholars and two M.Phil candidates. There are numerous research papers to her credit in leading journals among them seven research paper has been published in Scopus Indexed Journal. Her areas of research included Banking, Finance and insurance. She has filed more than 21 patents and one copyright. She is the editor of two books under IGI publications and the book got indexed in Scopus.

Dr. Amandeep Singh holds a Doctorate in Management specializing in Marketing and he is also UGC-NET qualified. He holds more than 16 years of teaching experience. His main area of research is Consumer Sciences and Business Innovations. Currently, he is working as Professor at Chitkara Business School, Chitkara University, Punjab, India. He has published 48 research papers in various journals and conferences which are indexed in Scopus, Web of Science and Google Scholar. He has edited 7 books published by IGI Global, De Gruyter and Wiley. He has also chaired many National and International Conferences. He is on the editorial board of 3 International Journals. He was awarded the Best Teacher in 2008. He is also part of the Board of Studies of various B-Schools and leading universities in Northern India.

Details zur Ausgabe

• Verlag: IGI Global
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 10: 1668444976
• ISBN 13: 9781668444979
• Einband: Taschenbuch
• Anzahl der Seiten: 360
• Herausgeber: Kaur Jasmine, Jindal Priya, Singh Amandeep
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland