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Cases on Developing Effective Research Plans for Communications and Information Science (Advances in Knowledge Acquisition, Transfer, and Management) - Hardcover

 
9781668445235: Cases on Developing Effective Research Plans for Communications and Information Science (Advances in Knowledge Acquisition, Transfer, and Management)
Hardcover
ISBN 10: 1668445239 ISBN 13: 9781668445235
Verlag: IGI Global, 2022

Inhaltsangabe

Different events in communication and information in today's society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research. Cases on Developing Effective Research Plans for Communications and Information Science provides relevant frameworks for research in communications and information science. It elaborates on the strategic role of research at different levels of the information and communication society. Covering topics such as audience research, literary reading mediation, and social science theses, this case book is an excellent resource for libraries and librarians, marketing managers, communications professionals, students and educators of higher education, faculty and administration of higher education, government officials, researchers, and academicians.

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Über die Autorin bzw. den Autor

María-Victoria Carrillo-Durán is a Professor of Communication & Advertising at the University of Extremadura.

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Verlag
IGI Global
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1668445239
ISBN 13 
9781668445235
Einband
Gebundene Ausgabe
Anzahl der Seiten
496
Herausgeber
Carrillo-Durán María-Victoria, Pérez Pulido Margarita
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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