Implementing Automation Initiatives in Companies to Create Better-Connected Experiences (Advances in Marketing, Customer Relationship Management, and E-services) - Hardcover

Hardcover

ISBN 10: 1668455382 ISBN 13: 9781668455388

Verlag: IGI Global, 2022

Inhaltsangabe

Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases productivity and strengthens the connection between businesses and their consumers. The digital transformation process and automation promotion must be intensified and explored globally so that economies can grow and develop, providing a better quality of life for their populations. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences explores the most current and decisive topics for business and academia. It evaluates the ways in which automation and connectivity help the decision-making process of companies and the learning process for students and researchers. Covering topics such as consumer behavior, omnichannel retailing, and metaverse applications in business, this premier reference source is an excellent resource for business executives and managers, IT managers, marketers, agencies, government officials, students and faculty of higher education, researchers, and academia.

Über diesen Titel

Über die Autorinnen und Autoren

Jorge Remondes is a professor at Instituto Superior de Entre Douro e Vouga and at Instituto Politécnico do Porto. Researcher at CEOS - Center for Organizational and Social Studies. Editor-in-chief at International Journal of Marketing, Communication and New Media. Author. Trainer of executives and at the Ministry of Foreign Affairs of Portugal.

Sandrina Teixeira is an adjunct professor at School of Accounting and Administration of Porto, Polytechnic Institute of Porto, Portugal. Since 2013 has Coordinator of the Digital Marketing Masters and of the Degree in Business Communication. Between 2013-2014 has Coordinator of the Degree in Marketing. She is responsible by various courses, such as: unit of Marketing and Advertising Communication, Development of Multimedia Content, Seminars in the Digital Marketing Masters. She got a PhD at University Vigo of Communication, Advertising and Public Relation, in 2011. Her research interests are in digital communication, transparency in public administration and new consumers. Her supervised several master degree dissertations, was arguer in various proofs masters in various institutions of higher education and presided several master juries degrees.

Details zur Ausgabe

• Verlag: IGI Global
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 10: 1668455382
• ISBN 13: 9781668455388
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 332
• Herausgeber: Remondes Jorge, Teixeira Sandrina
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland