Handbook of Research on the Interplay Between Service Quality and Customer Delight - Hardcover

 
9781668458532: Handbook of Research on the Interplay Between Service Quality and Customer Delight
Hardcover
ISBN 10: 1668458535 ISBN 13: 9781668458532
Verlag: IGI Global, 2023

Inhaltsangabe

Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

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Über die Autorin bzw. den Autor

Sarmistha Sarma is an Associate Professor at the Institute of Innovation in Technology and Management (affiliated to Guru Gobind Singh Indraprastha University, Delhi (India)) in the Department of Business Management. She has a PhD in Management from Fakir Mohan University, Balasore, Orissa, (India) along with a Master of Business Administration (M.B.A) from Gauhati University Assam (India). She likes to analyze the various factors leading to purchase decisions. Her research focuses on the ways lifestyle, culture, and ethnicity impact buying decisions. She is a founding member of the Center for Promotion of Multidisciplinary Research (CPMR), a society dedicated to the promotion of applied research in various disciplines.

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Verlag
IGI Global
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1668458535
ISBN 13 
9781668458532
Einband
Gebundene Ausgabe
Anzahl der Seiten
468
Herausgeber
Sarma Sarmistha, Gupta Neha
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781668458570: Handbook of Research on the Interplay Between Service Quality and Customer Delight (Advances in Marketing, Customer Relationship Management, and E-Services)

Vorgestellte Ausgabe

ISBN 10:  1668458578 ISBN 13:  9781668458570
Verlag: Business Science Reference, 2023
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