Measuring Consumer Behavior in Hospitality for Enhanced Decision Making (Advances in Hospitality, Tourism, and the Services Industry) - Hardcover

Hardcover

ISBN 10: 1668466074 ISBN 13: 9781668466070

Verlag: IGI Global, 2023

Inhaltsangabe

"In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into amemory associated with travel, full of emotions and sensory impressions, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of the guest experiences. This book differs from others in the same areas because it aims to place the emphasis on using big data, to obtain more collect more accurate and detailed information to gain a 360 view of customers, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general, making it a more sustainable and intelligent tourist destination The analysis of all the customers' touchpoints, such as browsing history, social media, email, and call centre, enables companies to gain a much more complete and deeper understanding of customer behaviour what ads attract them, why they buy, how they shop, what they buy together, what they'll buy next, why they switch, how they recommend a product/service in their social network, etc. with the aim to increase customer satisfaction and revenue. Currently, and in a transversal way, the digital transformation is a growing presence in the lives of all the partners that to the tourism system. Hence the relevance of studying this relationship through the development of research in the areas of hospitality, guest intelligence, and customer insights will help to increase the development of the value-added to the tourism experiences in the tourism destinations"--

Über diesen Titel

Über die Autorinnen und Autoren

Célia M. Q. Ramos graduated in Computer Engineering from the University of Coimbra, obtained her Master in Electrical and Computers Engineering from the Higher Technical Institute, Lisbon University, and the PhD in Econometrics in the University of the Algarve (UALG), Faculty of Economics, Portugal. She is Coordinator Professor at School for Management, Hospitality and Tourism, also in the UALG, where she lectures computer science. Areas of research and special interest include conception and development of information systems, tourism information systems, big data, etourism, econometric modeling and panel-data models. Célia Ramos has published in the fields of information systems and tourism, namely, she has authored a book, six book chapters, conference papers and journal articles. At the level of applied research, she has participated in several funded projects.

Carlos M. R. Sousa holds a PhD in Economics and Corporate Sciences from the Universidad de Huelva, Spain as well as a Master in Economics and Corporate Sciences from the Universidade do Algarve. He holds a first degree in Computer Science for Management from the Instituto Superior de Línguas e Administração. He is a lecturer Coordinating Professor in the Department of ICT at the University of the Algarve, School of Management, Hospitality and Tourism, since 1991. His current areas of research and special interests are related with Systems and Information Technology, Computer Sciences Applied to Tourism, Electronic Distribution in Tourism, Digital Marketing, E-Business and Customer Relationship Management. He has published mainly in the fields of information systems, tourism and marketing.

Nelson M. S. Matos is a marketing professional with more than two decades of experience on the tourism, hospitality and sales. He is also an invited professor of marketing since 2010 at the University of Algarve. He holds a PhD in Marketing and Strategy (2022) from the University of Minho, Portugal and another PhD in Tourism (2015) from the University of Algarve, Portugal.

Rashed Isam Ashqar has a Ph.D. in Finance in 2022 from the University of Porto in Portugal. He completed his Master's degree in Finance in 2018 at the University of Minho in Portugal and his Bachelor's degree in Accounting in 2016 from An-Najah National University in Palestine. He is an Invited Professor at the Faculty of Economics at the University of Algarve. He is a Post Doctoral Researcher at the School for Management, Hospitality, and Tourism at the University of Algarve. Also, he is a Collaborator Researcher at the Centre for Tourism, Sustainability, and Well-being (CinTurs) and he is a Researcher at the Center for Economics and Finance at the University of Porto. His main research interests are Behavioral Finance, Household Finance, Tourism, and Hospitality. OCID id: 0000-0001-5078-5449

Details zur Ausgabe

• Verlag: IGI Global
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 1668466074
• ISBN 13: 9781668466070
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 324
• Herausgeber: Ramos Célia M. Q., Sousa Carlos M. R., Matos Nelson M. S.
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland