Exploring Niche Tourism Business Models, Marketing, and Consumer Experience - Softcover

Softcover

ISBN 10: 1668472430 ISBN 13: 9781668472439

Verlag: IGI Global, 2023

Inhaltsangabe

The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.

Über diesen Titel

Über die Autorinnen und Autoren

Maria Antónia Rodrigues (Ph.D.) is a senior lecturer at the Business School of Polytechnic of Porto. She is a Director of BA in Marketing. She has published several papers in Journal of Strategic Marketing, Journal of Services Marketing, Managing Service Quality (the Journal of Service Theory and Practice), European Journal of Applied Business and Management, International Journal of Engineering and Industrial Management, International Journal of Marketing, Communication and New Media, among others. She has published an IGI book. She is a member of CEOS PP, a research Centre of Porto Accounting and Business School of Polytechnic of Porto. She has business experience in services companies.

Maria Amélia Carvalho (Ph.D.) is an invited adjunct professor at the Business School of Polytechnic of Porto. She has published papers in the Journal of Marketing Theory and Practice, the International Journal of Tourism Cities, and the Tourism Recreation Research Journal, among others.

Details zur Ausgabe

• Verlag: IGI Global
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 1668472430
• ISBN 13: 9781668472439
• Einband: Taschenbuch
• Anzahl der Seiten: 424
• Herausgeber: Rodrigues Maria Antónia, Carvalho Maria Amélia
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland