Influencer Marketing Applications Within the Metaverse - Hardcover

Hardcover

ISBN 10: 1668488981 ISBN 13: 9781668488980

Verlag: IGI Global, 2023

Inhaltsangabe

The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn't exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers' shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.

Über diesen Titel

Über die Autorinnen und Autoren

Rohit Bansal is working as Assistant Professor in Department of Management Studies in Vaish College of Engineering, Rohtak. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 13 years, he has achieved growth through robust and proactive academic initiatives. He has authored & edited 8 books as well as published 95 research papers in national and international journals of repute including chapters in edited books. He has also presented papers in 30 conferences and seminars. His area of interest includes marketing management, human resource management, organizational behaviour, services marketing and organizational development. He has proficiency in handling graduate and post graduate students by using interactive discussions and "hands-on" approaches to help them undergo experiential learning He is on Editorial Advisory Board as a member in 110 national and international peer reviewed journals. He is Managing Editor of International Journal of 360° Management Review & International Journal of Techno - Management Research.

Sikandar Ali Aqlati is an Assistant Professor with excellent educational credentials and hands-on experience in activities/event management, education, and research field. Skilled at performing quality control and managing several projects, while meeting deadlines under pressure. Creates, develops, and fine-tunes various experimental study designs. Demonstrates excellent problem-solving skills with a keen eye for details; collaborate with faculty and students across different departments to conduct interdisciplinary research. Superb facilitator thrives in making maximum use of managerial, interpersonal, communication, presentation, and persuasive abilities, to conduct training programs and organize high-end professional courses.

Details zur Ausgabe

• Verlag: IGI Global
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 1668488981
• ISBN 13: 9781668488980
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 360
• Herausgeber: Bansal Rohit, Qalati Sikandar Ali, Chakir Aziza
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland