Connecting With Consumers Through Effective Personalization and Programmatic Advertising - Hardcover

Hardcover

ISBN 10: 166849146X ISBN 13: 9781668491461

Verlag: IGI Global, 2024

Inhaltsangabe

"Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation, communication crisis management, brand awareness, earned media, marketing performance, marketing automation, artificial intelligence, augmented reality, multichannel marketing, and immersive technologies. By offering a comprehensive exploration of these subjects, this book stimulates critical thinking, encourages innovation, and contributes to the visibility and sharing of research in this burgeoning field"--

Über diesen Titel

Über die Autorin bzw. den Autor

Jorge Remondes is a Professor at Higher Institute of Accounting and Administration of Porto, Polytechnic of Porto (ISCAP/PP), and Higher Institute of Entre Douro and Vouga (ISVOUGA), Portugal. Researcher at The Centre for Organisational and Social Studies of the Polytechnic of Porto (CEOS.PP) . Editor-in-chief at International Journal of Marketing, Communication and New Media. Author. Trainer of Executives and at the Ministry of Foreign Affairs of Portugal.

Details zur Ausgabe

• Verlag: IGI Global
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 166849146X
• ISBN 13: 9781668491461
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 332
• Herausgeber: Remondes Jorge, Madeira Paulo, Alves Carlos
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland