Verwandte Artikel zu Marketing Management

Marketing Management - Hardcover

 
9781682852644: Marketing Management
Hardcover
ISBN 10: 1682852644 ISBN 13: 9781682852644
Verlag: Willford Press, 2016

Inhaltsangabe

Marketing management has gained immense significance with the creation of new target markets due to globalization. It aims at managing the production, promotion, and movement of goods and services from producers to consumers as well as utilising the marketing resources of an organization. This book provides significant information of this discipline to help develop a good understanding of marketing theory, consumer practices, promotion of goods and related fields. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact for the growth of the discipline. The book is appropriate for students seeking detailed information in this area as well as for experts.

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Verlag
Willford Press
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1682852644
ISBN 13 
9781682852644
Einband
Gebundene Ausgabe
Anzahl der Seiten
276
Herausgeber
Hunt Benedict
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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