Fundamentals as well as modern approaches of business management have been discussed in this book. It delves into the decision making and management or performance of business operations, as well as the competent organization of people and assets, to fulfill the objectives of the organization. This book will serve as a reference text to the readers who are seeking information on the principles and practices applied in business management. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this field have been included in this text. Coherent flow of topics, student-friendly language and extensive use of business management examples make it an invaluable source of knowledge.
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