Magnify Your Purpose: An Introvert’s Guide to Creating a Coaching Business that Reflects Who You Are - Softcover

Weckstein, Stacey

 
9781683506652: Magnify Your Purpose: An Introvert’s Guide to Creating a Coaching Business that Reflects Who You Are

Inhaltsangabe

What’s holding you back from doing what you love?

Do you want to create a business that reflects who you are and stop feeling guilty about what others think you “should” do with your life? Uncover the pitfalls and places where creative professionals and new coaches get stuck when they try to fit into traditional ways of doing business. In Magnify Your Purpose, creative business coach Stacey Weckstein teaches you―as she has taught herself and many others―how to recreate yourself and turn your passions into a purposeful career.

Join Stacey on the journey of reconnecting with yourself and manifesting your dreams.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Stacey Weckstein, founder of Radiant Mind and Body LLC, helps new coaches and creative entrepreneurs find their inner voice so that they have the confidence to bring their authentic selves out into the world. Stacey’s keen sense of what works is backed by a thorough education in psychology, health, nutrition, training, and management. She is a certified health counselor and has trained at the Institute for Integrative Nutrition in New York (accredited by Columbia Teachers College). Stacey is a classically trained culinary chef from Johnson & Wales University and a certified raw foods chef, a certified yoga instructor, reiki master, and an iRest facilitator and currently resides in Brooklyn.

Auszug. © Genehmigter Nachdruck. Alle Rechte vorbehalten.

Magnify Your Purpose

An Introvert's Guide to Creating a Coaching Business that Reflects Who You Are

By Stacey Weckstein

Morgan James Publishing

Copyright © 2018 Stacey Weckstein
All rights reserved.
ISBN: 978-1-68350-665-2

Contents

Foreword,
Introduction,
Chapter 1: Turning Passion into Possibility,
Chapter 2: Possibility into Purpose,
Chapter 3: Leveraging Your Life Story,
Chapter 4: Find Your People, Find Yourself,
Chapter 5: Creating Your Signature Message to Manifest Clients,
Chapter 6: Confidently Asking for What You're Worth,
Chapter 7: Pitfalls and Obstacles,
Conclusion,
Acknowledgements,
About the Author,
Thank You,


CHAPTER 1

Turning Passion Into Possibility


"If you are always trying to be normal, you will never know how amazing you can be."

Maya Angelou


Finding your passion and realizing it is your career purpose in life is an exhilarating feeling. It is like a breath of fresh air filling up every cell in your body. You have renewed interest and energy to re-create your life and discover more meaning in what you do every day. It's that moment of bliss and delight that comes before you can even ask yourself, "How?" and allow self-doubt to come rushing in. As you will see from my client Rachel's story, acknowledging your passions is one thing; putting them into action and overcoming life's obstacles and other people's expectations is quite another. If you don't follow through, you deny yourself the opportunity to do the things you love.

Teenaged Rachel spent countless hours browsing fashion magazines and dreaming of how she would look in high-fashion outfits. She learned how to sew and modify the clothes in her closet to look more like the designer trends she loved so much. She dreamed that one day she would find her place in the fashion industry and build a career that would allow her to, not only wear the clothes she loved so much, but also to make her own contribution to the fashion world.

But it didn't work out that way. The youngest of three girls whose immigrant parents had done well for themselves, Rachel had grown up with privilege, private schooling, and the advantages money could provide. With these advantages, however, came the expectation that Rachel and her sisters would go to college and choose a "proper" professional career rather than studying something creative that might not be as lucrative.

Rachel was expected to study the "right" things, marry a man who would be a good provider for the family, have a few children, and generally fulfill her family's very traditional expectations, all intended to keep her safe and secure. Since Rachel respected her parents and wanted to please them, she made what seemed like the "right" choice: she gave up on her dream of a fashion career and majored in journalism. She told herself it was okay. This way, she could be somewhat creative without taking on the risk of doing what she really wanted to do, which sounded crazy: dress people for a living.

But this denial of her passions led Rachel down a few dark paths in college; she never felt like she fully fit in anywhere. While her sisters got married and started their families, she felt stalled by failure and dashed expectations. Even meeting and marrying Jack, a kind, hardworking, religious man who wanted to have kids right away, didn't "fix" things. Why wasn't she feeling completely satisfied? She ignored this question that lightly tugged on her, determined to keep everyone else's dream for her intact.

Rachel loved being pregnant. She would find ways to dress herself in the styles she loved. When she dressed herself and her belly, she felt like the women in the magazines she adored. She adorned herself in accessories and styled her clothes in such ways that either concealed or revealed her baby bump, depending on what she wanted that day. She loved playing dress up with herself and her changing body. She was a highly fashionable pregnant woman, and her friends took notice, telling her that they, too, wanted to look put-together and stylish while pregnant.

Rachel started giving fashion advice and going shopping with friends, helping them find maternity clothes that looked like the everyday outfits they normally would wear, instead of the oversized and unflattering tents they'd been settling for. Then she'd go back to her friends' houses and end up clearing space in their closets by explaining what was no longer in style and creating fresh, more contemporary outfits with what they already had.

When Rachel dressed her friends, she felt nourished by the experience. She loved not only how her friends looked in their new clothes, but also how they felt like their best selves when the clothes fit so well and highlighted their personalities. Helping her friends in this way reignited her passion for fashion and allowed her to be home with her two young boys.

She knew that staying in the life she'd created from making the "right" choices would continue to feel uninspired, and that she'd just be going through the motions to meet other people's expectations. But she couldn't figure out how to make money doing what she loved. Here she was, a creative professional and a budding fashion coach, and she didn't know how to ask to get paid. How would she be able to explain her services and what she represented in a compelling way without coming across as pushy and scaring people off?

Like many new coaches, Rachel hid, at first, behind a blog she'd started for fun. She would highlight the fashion trends she was interested in, write about how the reader could save money putting the look together, and then invite them to hire her for help. But because the only people who read her blog were family and friends, she didn't get paying clients.

Writing came easily, but the idea of getting out of the house and soliciting strangers to talk to about fashion was harrowing. How could she talk in front of groups of people? Did she have anything to say? Why would anyone take her seriously? Sure, she had experience dressing her friends – but they were her friends and they knew and trusted her. She felt selfish and guilty for wanting to follow her passion. Those feelings and insecurities got in the way of her bringing her passion for fashion out into the world and offering her expertise and services to those who would benefit greatly.

Another obstacle was that Rachel, like many of us, was taught that business is conducted in one specific way, a series of policies and procedures that need to be precisely followed in order to be successful. But Rachel, also like many of us, is a creative; she isn't her most productive inside a traditional and inflexible structure. Rachel had a short attention span, and she also needed to divide that scattered attention between many things, including being a stay-at-home mom. How was she ever going to make this work?

Many coaches and creative professionals find their passion careers later in life, when they are no longer able to ignore their calling. Because these passions aren't commonly taught in a college setting, many don't know that building a creative business is even an option. The traditional world doesn't teach that you can create a business out of your hobbies. Instead, we're taught that we must follow specific steps, in specific ways, and under specific circumstances in order to be successful, make money, and live a comfortable life.

This just isn't true. There are ways to figure out your own working style so you can be the most...

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.