Hillstrom's Pricing: A Practical Guide to Understanding and Optimizing Customer Behavior via Prices - Softcover

Hillstrom, Kevin

Softcover

ISBN 10: 1696438861 ISBN 13: 9781696438865

Verlag: Independently published, 2019

Inhaltsangabe

In modern commerce we assume that businesses can grow by expanding into new or unique channels. We assume that great merchandise will cause prospects to convert to customers. We should also assume that the price a customer pays for a specific item plays a key role in determining how successful a brand is. In this booklet, Kevin Hillstrom explores a series of analytics designed to illustrate many ways that pricing tactics impact downstream customer spend. The reader will gain an appreciation for understanding how subtle merchandise changes lead to significant changes in customer behavior.

Details zur Ausgabe

• Verlag: Independently published
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 1696438861
• ISBN 13: 9781696438865
• Einband: Taschenbuch
• Anzahl der Seiten: 54
• Kontakt zum Hersteller: Manufactured by Amazon on behalf of the author; https://www.amazon.de/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxemburg