As a newbie entrepreneur, starting a business has hundreds of hidden pitfalls and hurdles that can trip you up at any moment. Maybe it's the idea that sucks, the business model, or the market that is not ready. Perhaps it is founder disagreements, or you run out of money too early and fail to raise the necessary capital… the list goes on.
While you can't guarantee success, you can certainly put yourself in the best position for success. The main reason newbies fail is poor preparation. They didn't have a plan. They weren't ready for the challenges. And these days, there's no reason not to be.
Instead of slogging through 10-15 books to piece together all the relevant bits of information you need Peter Rasmussen has distilled his experience from helping over 300 companies getting started in China – including six of his own startups – into manageable 'must-know' steps that are critical to successful entry into the start-up world.
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