The book 'Selling Through Partnering Skills' looks at the evolving world of sales and sets out what people need to do to refine their approach. It explores how they can take it to the next level through understanding partnering intelligence (PQ) and using the innovative VALUE Framework. Classic, Consultative, Value Based and Enterprise selling are all considered using existing and more modern thinking, brought together with advice on practical application of the most relevant techniques. Put simply, it helps individuals and businesses improve how they sell in the modern sales environment so they will achieve better results.
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Fred Copestake is the founder of the sales training consultancy Brindis, and author of Selling Through Partnering Skills. Since 1999, he has worked with thousands of salespeople in thirty-six countries and continues to travel the world toencourage salespeople to refine their approach and be more collaborative. Learn more at www.brindis.co.uk
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