The New Rules of Consumer Privacy: Building Loyalty with Connected Consumers in the Age of Face Recognition and AI - Softcover

Trepp, Peter

Softcover

ISBN 10: 1728827361 ISBN 13: 9781728827360

Verlag: Independently published, 2018

Inhaltsangabe

To survive in today's fast-changing landscape, companies need to balance consumers' often-competing desire for privacy, security and convenience. In The New Rules of Consumer Privacy, FaceFirst CEO Peter Trepp establishes the new paradigm for the privacy contract between consumers and organizations that balances these three vital concerns. Included: -The Five Privacy Principles every company must adhere to -The new rules of responsible data handling, according to leading academics and visionaries -How technology adoption has forever changed our expectations of privacy -How to deliver security, privacy and convenience at the same time -Why transparency matters to brand loyalty -The global legislative landscape -The future of AI The New Rules of Consumer Privacy is essential for executives, entrepreneurs, product managers and anyone interested in privacy and the consumer experience.

Details zur Ausgabe

• Verlag: Independently published
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 1728827361
• ISBN 13: 9781728827360
• Einband: Taschenbuch
• Anzahl der Seiten: 208
• Kontakt zum Hersteller: Manufactured by Amazon on behalf of the author; https://www.amazon.de/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxemburg