Hardback or Cased Book. Zustand: New. The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence.or less. Book. Bestandsnummer des Verk�ufers BBS-9781732748880

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The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.

Schley, Bill

Verlag: N.W. Widener, 2026

ISBN 10: 1732748888 ISBN 13: 9781732748880

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Zustand: New. Bestandsnummer des Verk�ufers I-9781732748880

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The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence.or less.

Schley, Bill

Verlag: N.W. Widener, 2026

ISBN 10: 1732748888 ISBN 13: 9781732748880

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Zustand: As New. Unread book in perfect condition. Bestandsnummer des Verk�ufers 53683760

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The Micro-Script Rules (Hardcover)

Bill Schley

Verlag: N.W. Widener, 2026

ISBN 10: 1732748888 ISBN 13: 9781732748880

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Hardcover. Zustand: new. Hardcover. 3RD EDITIONNOW WITH THE USP BRANDING FORMULA!"It's not what people hear, it's what they repeat."The #1 communication secret is here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence.or less.Survival of the simplest! That's the bottom line for branders, political candidates, teachers, advertisers - anyone who communicates in today's world. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want to make snap judgments on the least info. They want us to package it for them - in very special, short sets of words called Micro-Scripts. That's why: - A new product seizes 50% of the market in 2 years using 7 perfect words.- A company sells for $2 Billion more by changing 2 short words.- A lawyer won the murder trial of the century with 8 simple words.- Ernest Hemingway thought his greatest story ever was 6 words long.- A presidential election turned on a 4-word phrase.Imagine what magic words like these can do for your Brand, your career, your website or your business plan. Now they're yours - along with the USP Branding Formula that brings them to life - in this smart and entertaining book. Today's #1 communication secret is: It's not what people hear. It's what they repeat. That's why "the right six words will always beat 6,000" when you know which to pick! It's all here in The Micro-Script Rules. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verk�ufers 9781732748880

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