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The Beginner's Guide To Google Ads: The Insider’s Complete Resource For Everything PPC Agencies Won’t Tell You, Second Edition 2019 - Softcover

Gildner, Anya

 
9781733794800: The Beginner's Guide To Google Ads: The Insider’s Complete Resource For Everything PPC Agencies Won’t Tell You, Second Edition 2019
Softcover
ISBN 10: 1733794808 ISBN 13: 9781733794800
Verlag: Baltika Press, 2019

Inhaltsangabe

The original Beginner’s Guide To PPC was released to widespread acclaim in 2018 for being a concise, comprehensive, and accessible introduction to pay-per-click advertising. Anya Gildner has followed up the success of the original guide with this paperback, expanding on the online guide and updating the contents for 2019. Inside, you’ll learn the latest methods of creating, managing, analyzing, and reporting for Google Ads.

In this book, you will learn the following:

  • Keyword Research & Analysis For PPC
  • Building a Google Ads Campaign
  • Conversion Optimization & UX
  • Analytics & Measuring PPC Results
  • Google Ads Management & Optimization
  • Automation & The Future Of PPC
  • Privacy & Advertising

    • About The Author

    Anya cofounded Discosloth, a paid search and search optimization company, in 2017. Since then, Discosloth has worked with clients like Volvo, AirTreks, and been featured in media like the New York Times, Washington Post, Arkansas Business, and Inc Magazine. She speaks at marketing conferences and runs training sessions for corporate and university clients. She has traveled to dozens of countries and is obsessed with Harry Potter, wine, and chocolate.

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    Verlag
    Baltika Press
    Erscheinungsdatum
    2019
    Sprache
    Englisch
    ISBN 10 
    1733794808
    ISBN 13 
    9781733794800
    Einband
    Taschenbuch
    Anzahl der Seiten
    112
    Kontakt zum Hersteller
    Manufactured by Amazon on behalf of the author
    https://www.amazon.de/hz/contact-us

    c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
    Luxembourg
    L-1855
    Luxemburg