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Principles of Integrated Strategic Communication - Softcover

 
9781733934480: Principles of Integrated Strategic Communication
Softcover
ISBN 10: 1733934480 ISBN 13: 9781733934480

Inhaltsangabe

Principles of Integrated Strategic Communication provides a comprehensive approach to all the factors and disciplines related to developing a successful, integrated promotional program – essential for any successful company, organization, or brand.

Within the rapidly changing fields of marketing and advertising, there are more reasons than ever to have a modern, up-to-date textbook that provides a complete view of integrated strategic communications—this book fills that need.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Sprache
Englisch
ISBN 10 
1733934480
ISBN 13 
9781733934480
Einband
Taschenbuch
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