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UNINVISIBLE: Invisible Owners Create Invisible Companies - Hardcover

Gibson, Jimi

 
9781736052631: UNINVISIBLE: Invisible Owners Create Invisible Companies

Inhaltsangabe

What if the reason your business is invisible has nothing to do with your marketing? You've built something real. You have the expertise, the results, the clients who trust you. But when prospects ask AI who to hire, your competitor's name comes up. Not yours. You're not being outworked. You're being out-seen. AI doesn't know you exist. And if AI can't see you, neither can the prospects asking it for recommendations. Thirty-seven percent of consumers now start their searches with AI tools instead of Google. They get one answer. One name. Either yours or someone else's. Gibson led a first-of-its-kind study of 400 companies across five industries, asking AI 2,400 questions about real businesses. The finding was clear: 46% of business owners were completely invisible to AI. Companies where both the owner and the brand were visible were growing. Companies where both were invisible were declining by nearly 30% per year. The gap between full visibility and total invisibility was $5.6 million for a small company and $18 million for a mid-size company over three years. The variable wasn't the website. It wasn't the ad spend. It was the owner. In UNINVISIBLE, Gibson draws on twenty-five years as a professional magician and over thirty years in digital marketing to show you why you're invisible, what it's costing you, and what's actually required to fix it. You'll learn: The Pizzeria Effect: how AI builds its picture of you every time someone asks a question The Magic Script(TM): the three-phase structure underneath all communication that actually lands The Five Finger Method(TM): five categories of stories about your business that never run dry The Three Acts: the architecture that makes everything you create reinforce one coherent message Why the owner is the multiplier: and the research that proves it This isn't a tactics book. There are no templates to copy, no funnels to build, no hacks to chase. It's a framework for taking everything you already are and making it visible to the systems that are deciding who gets the call. Invisible owners create invisible companies. You've been invisible long enough. Go to UninvisibleBook.com to take your next step.

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Über die Autorin bzw. den Autor

Jimi Gibson helps business owners become visible authorities in their industries. With over twenty-five years of experience spanning advertising, marketing, and professional magic, he brings a unique perspective to the question of how attention works and how authority gets built.As a professional magician, Jimi performed thousands of shows across the country, from theme parks to the MGM Grand in Las Vegas. He owned and operated his own theater in Myrtle Beach and created Savannah's only magic-themed walking tour, which was featured on the Food Network.He's a TEDx speaker and TEDx speaking coach, helping executives and thought leaders craft talks that land. He's a member of the Forbes Agency Council and a contributor to Forbes and Entrepreneur. His work on AI search optimization and authority building has been featured in thirty-two Forbes articles and discussed on more than eighty podcasts.When he's not helping business owners become Uninvisible, he's probably practicing card tricks, annoying his wife Dana with bad puns, or explaining to people that yes, he really was kidnapped during a parade, but that's a story for another book.

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