Chinese Outbound Tourism 2.0 (Advances in Hospitality and Tourism)

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9781771881807: Chinese Outbound Tourism 2.0 (Advances in Hospitality and Tourism)
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"Offer[s] a panoramic view of the second wave of China’s outbound tourism. . . . An excellent selection of articles written by brilliant researchers and practitioners. The advent of ‘Chinese outbound tourism 2.0’ as the core argument is scrutinized on a global scale. Also, articles from both micro- and macro-levels offer various perspectives to view the changing patterns in tourism."

―Tourism Analysis, review by Jia Xie, University of Glasgow

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Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry’s recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourth largest source of outbound travel in the world. The new Chinese tourists are more confident, technologically savvy, value conscious, and ready to explore unfamiliar territory. For tourism marketers and researchers who are getting ready to or just celebrated their initial "west-meets-east" moments, the new Chinese tourists are showing up at their doors and presenting new challenges for marketing and service. In this book, leading authors from around the world share their most cutting-edge findings and thoughts on the Chinese outbound travel market. The book reflects on the paths of the Chinese outbound travel development, reports new trends and issues, and provides new insights and recommendations.

For practitioners around the world (e.g., destination policymakers and marketers, travel and tourism service providers, owners, and managers), this book provides hands-on guidance on understanding tourists from Mainland China. For tourism scholars, educators, and students, this book provides basic yet essential knowledge on the Chinese outbound travel market and tourist behavior and points out important future directions. Most tourism programs today have an international component in their curriculum, usually including a global tourism class. This book serves as an excellent supplemental reading for students in these classes.

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Verlag: Taylor Fransis
ISBN 10: 1771881801 ISBN 13: 9781771881807
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Buchbeschreibung Taylor Fransis. Zustand: New. Brand New. Bestandsnummer des Verkäufers 1771881801

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Verlag: Apple Academic Press Inc., Canada (2016)
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Buchbeschreibung Apple Academic Press Inc., Canada, 2016. Hardback. Zustand: New. Language: English . Brand New Book. Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry s recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourth largest source of outbound travel in the world. The new Chinese tourists are more confident, technologically savvy, value conscious, and ready to explore unfamiliar territory. For tourism marketers and researchers who are getting ready to or just celebrated their initial west-meets-east moments, the new Chinese tourists are showing up at their doors and presenting new challenges for marketing and service. In this book, leading authors from around the world share their most cutting-edge findings and thoughts on the Chinese outbound travel market. The book reflects on the paths of the Chinese outbound travel development, reports new trends and issues, and provides new insights and recommendations. For practitioners around the world (e.g., destination policymakers and marketers, travel and tourism service providers, owners, and managers), this book provides hands-on guidance on understanding tourists from Mainland China. For tourism scholars, educators, and students, this book provides basic yet essential knowledge on the Chinese outbound travel market and tourist behavior and points out important future directions. Most tourism programs today have an international component in their curriculum, usually including a global tourism class. This book serves as an excellent supplemental reading for students in these classes. Bestandsnummer des Verkäufers AAS9781771881807

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Verlag: Apple Academic Press Inc., Canada (2016)
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Buchbeschreibung Apple Academic Press Inc., Canada, 2016. Hardback. Zustand: New. Language: English . Brand New Book. Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry s recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourth largest source of outbound travel in the world. The new Chinese tourists are more confident, technologically savvy, value conscious, and ready to explore unfamiliar territory. For tourism marketers and researchers who are getting ready to or just celebrated their initial west-meets-east moments, the new Chinese tourists are showing up at their doors and presenting new challenges for marketing and service. In this book, leading authors from around the world share their most cutting-edge findings and thoughts on the Chinese outbound travel market. The book reflects on the paths of the Chinese outbound travel development, reports new trends and issues, and provides new insights and recommendations. For practitioners around the world (e.g., destination policymakers and marketers, travel and tourism service providers, owners, and managers), this book provides hands-on guidance on understanding tourists from Mainland China. For tourism scholars, educators, and students, this book provides basic yet essential knowledge on the Chinese outbound travel market and tourist behavior and points out important future directions. Most tourism programs today have an international component in their curriculum, usually including a global tourism class. This book serves as an excellent supplemental reading for students in these classes. Bestandsnummer des Verkäufers AAS9781771881807

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Li, Xiang (Robert)
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Buchbeschreibung Apple Academic Press, 2016. Hardcover. Zustand: New. Zustand des Schutzumschlags: New. New, 1st Edition . Delivery time is 3-5 business days via either UPS, FedEx, DHL. Premium quality books. Bestandsnummer des Verkäufers 1771881801

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LI, XIANG (ROBERT)
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Buchbeschreibung Apple Academic Press, 2015. Hardback. Zustand: NEW. 9781771881807 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Bestandsnummer des Verkäufers HTANDREE0974869

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Verlag: Apple Academic Press Inc., Canada (2016)
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Buchbeschreibung Apple Academic Press Inc., Canada, 2016. Hardback. Zustand: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry s recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourth largest source of outbound travel in the world. The new Chinese tourists are more confident, technologically savvy, value conscious, and ready to explore unfamiliar territory. For tourism marketers and researchers who are getting ready to or just celebrated their initial west-meets-east moments, the new Chinese tourists are showing up at their doors and presenting new challenges for marketing and service. In this book, leading authors from around the world share their most cutting-edge findings and thoughts on the Chinese outbound travel market. The book reflects on the paths of the Chinese outbound travel development, reports new trends and issues, and provides new insights and recommendations. For practitioners around the world (e.g., destination policymakers and marketers, travel and tourism service providers, owners, and managers), this book provides hands-on guidance on understanding tourists from Mainland China. For tourism scholars, educators, and students, this book provides basic yet essential knowledge on the Chinese outbound travel market and tourist behavior and points out important future directions. Most tourism programs today have an international component in their curriculum, usually including a global tourism class. This book serves as an excellent supplemental reading for students in these classes. Bestandsnummer des Verkäufers BTE9781771881807

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Buchbeschreibung Apple Academic Pr Inc, 2016. Hardcover. Zustand: Brand New. 389 pages. 8.00x5.00x1.00 inches. In Stock. Bestandsnummer des Verkäufers __1771881801

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Buchbeschreibung Apple Academic Press, 2015. Hardcover. Zustand: New. Never used!. Bestandsnummer des Verkäufers P111771881801

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