Mass Communication: Issues, Perspectives and Techniques - Softcover

Softcover

ISBN 10: 1774632535 ISBN 13: 9781774632536

Verlag: Apple Academic Press, 2021

Inhaltsangabe

This title includes a number of Open Access chapters.

Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media’s role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.

Über diesen Titel

Über die Autorin bzw. den Autor

Professor Jason R. Detrani has nearly twenty years of professional experience in the photographic and filmmaking industries, as well as in the field of higher education. He is currently the senior faculty member and Coordinator of the Communications/Media Arts Program at Broome Community College in Binghamton, New York, where he has taught introductory and advanced level courses in both theory-based and production-oriented mass communication topics. Professor Detrani was recently honored as a 2010 recipient of the State University of New York’s Chancellor’s Award for Excellence in Teaching, one of the highest and most prestigious honors given by the SUNY system.

Details zur Ausgabe

• Verlag: Apple Academic Press
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 1774632535
• ISBN 13: 9781774632536
• Einband: Taschenbuch
• Anzahl der Seiten: 314
• Herausgeber: Detrani Jason R.
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Taylor & Francis Verlag GmbH; GPSR@taylorandfrancis.com; ; Kaufingerstraße 24, 80331 München, Germany; München; Deutschland