Strategic Planning: A Practical Guide for Competitive Success - Softcover

Abraham, Stanley C., Ph.D.

 
9781780525204: Strategic Planning: A Practical Guide for Competitive Success
Softcover
ISBN 10: 1780525206 ISBN 13: 9781780525204
Verlag: Emerald Group Publishing, 2012

Inhaltsangabe

An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book embodies the Association for Strategic Planning's "Think-Plan-Act" rubric. It emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. This includes monitoring changes in the external environment: the firm's industry and competitors, markets, and general environment. The book also provides original and proven techniques to develop viable strategic alternatives, as well as many other useful analytical tools. Unique software enables a full analysis of a firm's financial performance and condition as well as a full strategic analysis, thus integrating everything presented in the book and providing an opportunity to practice doing a strategic analysis. Includes examples of real companies.

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Verlag
Emerald Group Publishing
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1780525206
ISBN 13 
9781780525204
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
253
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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