Entertainment Management: Towards Best Practice (Cabi Tourism Texts) - Hardcover

Hardcover

ISBN 10: 1780640226 ISBN 13: 9781780640228

Verlag: CABI Publishing, 2014

Inhaltsangabe

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book reflects the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organizations and future trends.

Über diesen Titel

Über die Autorinnen und Autoren

Stuart Moss

Ben Walmsley

Details zur Ausgabe

• Verlag: CABI Publishing
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 1780640226
• ISBN 13: 9781780640228
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 328
• Herausgeber: Moss Stuart, Walmsley Ben
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar