Copywriting: Successful Writing for Design, Advertising and Marketing - Softcover

Shaw, Mark

Softcover

ISBN 10: 1780670001 ISBN 13: 9781780670003

Verlag: Laurence King Publishing, 2012

Inhaltsangabe

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

Über diesen Titel

Über die Autorin bzw. den Autor

Mark Shaw has been a professional copywriter for over 25 years. The founder of Jupiter Design, one of the UK's top 25 design agencies, he is now the president of Liquid Agency Europe, managing global brand and messaging for some of the world's leading organizations. Mark is also a visiting fellow at Nottingham Trent University, where he regularly lectures on copywriting, messaging, and branding.

Von der hinteren Coverseite

Teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. This title provides you with the tools you need to become a confident and versatile creative copywriter.<br/>

Details zur Ausgabe

• Verlag: Laurence King Publishing
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 1780670001
• ISBN 13: 9781780670003
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Laurence King Verlag GmbH; 4.93E+11; info@laurencekingverlag.de; ; Jablonskistraße 27; Berlin; 10405; Deutschland