Copywriting: Successful Writing for Design, Advertising and Marketing - Softcover

Shaw, Mark

 
9781780670003: Copywriting: Successful Writing for Design, Advertising and Marketing
Softcover
ISBN 10: 1780670001 ISBN 13: 9781780670003
Verlag: Laurence King Publishing, 2012

Inhaltsangabe

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

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Über die Autorin bzw. den Autor

Mark Shaw has been a professional copywriter for over 25 years. The founder of Jupiter Design, one of the UK's top 25 design agencies, he is now the president of Liquid Agency Europe, managing global brand and messaging for some of the world's leading organizations. Mark is also a visiting fellow at Nottingham Trent University, where he regularly lectures on copywriting, messaging, and branding.

Von der hinteren Coverseite

Teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. This title provides you with the tools you need to become a confident and versatile creative copywriter.<br/>

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Verlag
Laurence King Publishing
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1780670001
ISBN 13 
9781780670003
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
240
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Laurence King Verlag GmbH
4.93E+11
info@laurencekingverlag.de

Jablonskistraße 27
Berlin
10405
Deutschland