Read Me Ten Lessons for Writing Great Copy /anglais: 10 Lessons for Writing Great Copy - Softcover

Horberry, Roger

Softcover

ISBN 10: 1780671814 ISBN 13: 9781780671819

Verlag: LAURENCE KING, 2014

Über diesen Titel

Críticas

"Now we have Read Me: Ten Lessons for Writing Great Copy, also by Roger Horberry, this time in partnership with University of Lincoln Lecturer Gyles Lingwood. And with it, we may have the definitive primer for brandwriting in its current form." - Creative Review

Reseña del editor

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

Details zur Ausgabe

• Verlag: LAURENCE KING
• Erscheinungsdatum: 2014
• ISBN 10: 1780671814
• ISBN 13: 9781780671819
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 192