Read Me: Ten Lessons for Writing Great Copy - Softcover

Horberry, Roger

Softcover

ISBN 10: 1780673485 ISBN 13: 9781780673486

Verlag: Thames & Hudson, 2014

Über diesen Titel

Críticas

"[For] anyone who wants to be a better, snappier, more compelling writer." GeekDad

Reseña del editor

If you've ever struggled to craft a powerful message that really hits the spot, you'll know its harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copy writing. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. It includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

Details zur Ausgabe

• Verlag: Thames & Hudson
• Erscheinungsdatum: 2014
• ISBN 10: 1780673485
• ISBN 13: 9781780673486
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 192